The difference between our weekly “Top Zen” on our ZENWIRE news blast versus the monthly TOP ZEN listed on ZenWoman.com is that we have listings that people pay to submit that go out as a form of advertising via email and an online “best in class” type list that lives permanently on our website. People can’t pay to be on the online list, we review and choose certain services, products and places we find or people submit for review and highlight our favorites for our Zen Woman readers.
The ZENWIRE is based on a previous company called ZenCierge that delivered group-buying offers similar to Groupon many years ago. The list is being grown upon that original foundation based mostly in Los Angeles. Each ZENWIRE also goes out via a syndicate of several Facebook pages, as well as other social media platforms. Total reach is upwards of 5,000 as of this writing.
ZENWIRE is part of a media group called ZENPIRE MEDIA. Because of this, it is elevated through its crossover between the various platforms and alliances ZENPIRE creates and participates in. ZenWoman.com and ZENtalks.tv are two of the primary platforms that ZENWIRE is aligned with. This gives more exposure to different types of audiences, which helps expand the various types of target markets, including more mainstream culture.
THE ZENWIRE is a newly established service, and as it grows, the number of emails per week will likely increase. For now, we’re focused on Pro Placement (stand alone emails) primarily with Top Zen layouts scheduled as needed (ideally weekly or bi-weekly).